Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/offense-or-defense-the-secrets-to-bidding-on-brand-terms-on-amazon-advertising-322979

A eulogy for Mapquest

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Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate complacency. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-eulogy-for-mapquest-322945

Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday

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Posted by MrLukeCarthy From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and