Make sure to check your call to action and ad placements. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-testing-highlighting-content-on-site-based-on-the-search-result-clicked-321016
It’s time to move our focus away from optimizing for keywords and to start concentrating on topics. Here’s why. The post Why Your SEO Keyword Research Needs to Evolve & Focus on Topics via @tonynwright appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12767948
Building links for a large brands? Here are six effective link building tactics you may be missing out on. The post 6 Link Building Opportunities That Big Brands Often Miss via @drumming appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12767839
Google’s John Mueller said Google doesn’t require fixing structured data tool warnings. But encouraged fixing it if possible. The post Google Says it Doesn’t Require Fixing Structured Data Warnings via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12767565
Links have traditionally been a metric of website authority and trustworthiness. Do links establish E-A-T? The post Google’s John Mueller is Asked About Links and E-A-T via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12767566
Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we’re excited! When you’re onboarding a new SEO client who works