How to Conduct a Local SEO Audit

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Thanks to the dominance of mobile search and our ‘always-on’ consumer mindset, local SEO is today critical to every business in some way. We carry smartphones pretty much every waking moment, so it’s second nature to turn to Google when we’re in need of a local business. Whether that’s an emergency plumber to fix a

FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

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Posted by LilyRayNYC Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. While