2018 was a busy year for local marketers, with a whole host of new Google updates and tools to wrap our heads around. And for us here at BrightLocal, it was our busiest year yet, with new tools, new offices, new faces, and more. (Scroll to the bottom for a taster of what new tools
Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets. The post Google Ads Not Working for Your Small Brand? Try Something Different by @GrpTwentySeven appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/10965914
Five steps for cultivating or turning around a forum community so that it’s AdSense friendly. The post How to Create an AdSense Friendly User Generated Content Community by @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/10965368
Posted by willcritchlow Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it’s simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the
An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings. The post Google Shopping Lets Merchants Add Full Product Pages to Listings by @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/10963349