Choosing a marketing automation platform

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Who are the major vendors? What should I be looking for? What are the costs? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/choosing-a-marketing-automation-platform-311072

How to keep your SEO team (and yourself) relevant

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Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-keep-your-seo-team-and-yourself-relevant-310956

Fighting brand fatigue through A/B testing

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Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/fighting-brand-fatigue-through-a-b-testing-310969