Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/new-customer-acquisition-vs-retention-7-best-practices-for-search-315674
Learn how to get more out of Search Console data by using it in combination with Google Data Studio. The post How to Take Search Console to the Next Level with Google Data Studio by @sam_marsden appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11275425
Let your customers highlight your business with a new form of Google Posts. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-posts-can-now-highlight-customer-testimonials-in-some-countries-315642
Content tactics promise game-changing results. But most die hard and fast. Here’s how to become relevant without them. The post Why Content ‘Tactics’ Fail You & How to Become Relevant by @jamarketer appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11275275
The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-featured-snippets-could-be-less-of-a-win-going-forward-315596
In 2016, life forced me to redefine and achieve work-life balance. Here’s how personal struggles made me change everything. The post Maintaining Work-Life Balance Is Essential to Self-Care by @LEHoneycutt appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11275168
Google’s AI/Machine Learning tool demonstrates how an algorithm can understand an image. The post Google Releases Free Image Analysis Tool by @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11274752
Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.
Facebook has been spotted testing the ability for users to upvote and downvote comments. The post Facebook is Testing Upvotes and Downvotes for Comments by @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11273532
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/heres-how-digital-word-of-mouth-and-search-have-converged-315627