Only 50% of Consumers Believe Search Results Provide Accurate Information About Brands via @MattGSouthern

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Research on the expectations of consumers searching for brand information finds only half believe information in search results is accurate. The post Only 50% of Consumers Believe Search Results Provide Accurate Information About Brands via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12809268

Buy Online & Pick up In-Store: How It’s Changing Everything from Daily Groceries to Holiday Shopping via @christijolson

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Let’s explore the growth of the “Buy Online, Pick Up In-Store” experience and how retailers can leverage it. The post Buy Online & Pick up In-Store: How It’s Changing Everything from Daily Groceries to Holiday Shopping via @christijolson appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12808921

The Data You’re Using to Calculate CTR is Wrong and Here’s Why

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Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections