We Asked the Experts is a brand-new series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy.

This month we’re tackling local SEO campaigns and, more specifically, how to measure the success of them.

We asked ten local SEO experts, when all’s said and done – reviews have been generated, citations built, and GMB listings optimized – how do you know whether what you’ve done has actually worked?

Below, we’ve compiled the very best insights to help you understand the most effective way to report back to clients – including what metrics to cover and more. Plus, at the end of this article, you’ll find a whole host of resources to help you do things just like the experts.

Read on to benefit from the unique tips, tricks, and opinions of local SEO pros, from quick snackable knowledge morsels to in-depth analysis.

How do you measure the success of a local SEO campaign?

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