The return of retail stores: If you reopen will they come?


Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing in the Age of COVID-19 Survey Results


Coronavirus has changed the way we used to think about consumer behavior and made us reimagine existing market segmentation. The ‘new normal’ that emerged from COVID-19 is what has become an everyday reality for many. Mass business shutdowns have caused consumers to refrain from engaging in densely populated environments—a landscape we are slowly growing comfortable

How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was