SMX Overtime: Opportunities and challenges for conversational voice search

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Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-overtime-opportunities-and-challenges-for-conversational-voice-search-326631

Marketers moving away from home-grown tools, hiring fresh teams for new martech

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About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/marketers-moving-away-from-home-grown-tools-hiring-fresh-teams-for-new-martech-326699