New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/2019-benchmark-report-brand-vs-non-brand-traffic-in-google-shopping-326160
There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google My Business signals, inconsistent NAP (name, address, phone number), and a general lack of backlinks. Another thing that you can add to this list that you may not have been aware of is
Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google’s data can be filtered by country, or you can view a global list of top trending searches. “Trending” refers to search terms that saw the largest increase in search volume in in 2019 compared to