YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

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For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/youtube-ad-campaigns-target-tv-screens-by-default-coming-to-adwords-api-in-jan-309622

Case study: Recovering from Google’s medic update

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A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/case-study-recovering-from-googles-medic-update-309597