Retailers can now see Retail Category performance across different delivery avenues in Google Ads. The post Google Ads Incorporates Retail Category Reporting via @SusanEDub appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13573880
And, what to do when there’s no easy way to appeal to everyone. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/whats-the-right-messaging-when-customers-are-divided-about-reopening-video-335140
Founder of the well-loved catchphrase, “meh, links!”, Gyi Tsakalakis is — as you might expect — a known advocate for local link building. Here, he explains why local links still hold value in 2020, and shares some of the best tactics for building a healthy backlink profile. If you’re marketing a local business online, earning
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-assistants-confirm-with-voice-match-gives-new-meaning-to-contactless-payments-335095
Google’s John Mueller offers an explanation of what causes Google’s algorithm to rewrite meta descriptions. The post Google Explains Why it Rewrites Meta Descriptions via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13573540
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/blogging-for-shopify-a-unique-seo-approach-335106
This post explains the type of user behavior signals that the search engines do – and do not – use, using specific examples and applications. The post How User Behavior In Search Works: Everything You Need to Know via @beanstalkim appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13573282
Know exactly what machine learning is and how search engines use it to rank pages and determine the SERP layout. The post How Machine Learning in Search Works: Everything You Need to Know via @beanstalkim appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13573180
Here’s how search engines rank webpages – from query classification, to assigning context, and determining which signals are most important. The post How Search Engines Rank Pages via @beanstalkim appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13572964
Discover how improving online shopper experience from Google Shopping Ads and making a change to your landing pages can boost your ecommerce conversions. The post How Ecommerce Businesses Can Do More with Less Shopping Ad Budget via @brentcsutoras appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13572827