Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/pro-tip-how-to-develop-a-content-calendar-thats-relevant-with-creative-leeway-331020
Here’s how online publishers – especially those that leverage imagery – can get considerable traffic from Google Discover. The post Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13369335
Join our next webinar and learn how SEO agencies can stay profitable in the face of an economic downturn. The post How SEO Agencies Can Stay Profitable During a Downturn [Webinar] via @lorenbaker appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13369082
It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-look-at-googles-recent-covid-19-related-policies-in-search-330992
Miranda Miller shares much-needed practical insights on working remotely, her thoughts on writing and content marketing, and more. The post Working Remote During COVID-19, Content Writing Tips & More with Miranda Miller [PODCAST] appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13368819
Google’s John Mueller discusses site demotions and what doesn’t cause them. The post Google’s Mueller Discusses Site Demotions via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13368383
Google’s John Mueller offers several reasons for significant changes in the search results. The post Google Offers Reasons for Significant SERP Changes via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13368342
LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. The post LinkedIn Introduces Conversation Ads: A New Message-Based Ad Format via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13367493
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/make-the-most-of-your-search-budget-with-call-analytics-330999
Planning ahead (even in a time that’s anything but “normal”) can help ensure your business is best positioned for your peak periods. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/optimizing-paid-search-and-amazon-campaigns-for-seasonality-329528