More than a history lesson,. How to prepare for the next big Google update. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/history-google-algorithm-updates-20-years-336084
How to become a nimbler, smarter, more successful PPC marketer Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/welcome-to-the-predictive-marketing-era-336284
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change-336400
On-page optimization is just the beginning. Find out what’s next after you’ve optimized all your on-page elements and reached a plateau. The post After Doing On-Page SEO – What’s Next? via @tonynwright appeared first on Search Engine Journal. Search Engine Journal https://tracking.feedpress.com/link/13962/13665900/370608
Thinking of working from home even after COVID-19? If the future is remote working, these are the biggest challenges businesses will need to overcome. The post The Remote Working Challenges Digital Businesses Face After COVID-19 via @DanniiStrouther appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13665788
Need advice for advertising during a downturn? Learn which paid media channels enable flexibility and how you can target audiences that show intent. The post How to Make the Most of Paid Media Right Now via @brentcsutoras appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13665676
How Google’s Mobile First Index will index and score sites that have Desktop, Mobile and AMP versions The post Google Mobile First Indexing and Scoring of Sites with Mobile and AMP Versions via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13665254
Are you using the right channel to report on your PPC performance? Here’s how you can deliver PPC reports that will keep your clients satisfied. The post PPC Reporting Strategies for 2020: Best Channels to Showcase Your Work via @octoboard appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13664692
Google is expanding the use cases of its ‘Duplex’ AI tool. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-google-assistant-may-start-calling-businesses-to-confirm-in-stock-inventory-336344
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months. The post Google is Offering Businesses Free Promotion in Google Maps via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal https://tracking.feedpress.com/link/13962/13660085/372678