How Bad Was Google’s Deindexing Bug?

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Posted by Dr-Pete On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings

Links as a Google Ranking Factor: A 2019 Study

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Posted by EricEnge Do Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz’s Link Explorer and in this year’s study, we looked at the largest data set yet — 27,000 queries. Our

How to Find Your True Local Competitors

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Posted by MiriamEllis Who are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution from a

The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday

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Posted by randfish We’ve covered strategy, keyword research, and how to satisfy searcher intent — now it’s time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. If you

8 Content Distribution Ideas to Meet Your Brand’s Goals

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Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers?

Step into the Spotlight as a Community Speaker at MozCon 2019

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Posted by Danielle_Launders With MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now’s the chance to submit your pitch

How to Diagnose and Solve JavaScript SEO Issues in 6 Steps

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Posted by TomekRu It’s rather common for companies to build their websites using modern JavaScript frameworks and libraries like React, Angular, or Vue. It’s obvious by now that the web has moved away from plain HTML and has entered the era of JS. While there is nothing unusual with a business willing to take advantage

Now Live for Your SEO Learning Pleasure: The NEW Beginner’s Guide to SEO!

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Posted by FeliciaCrawford It feels like it’s been a king’s age since we first began our long journey to rewrite and revamp the Beginner’s Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it’s hard to believe

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

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Posted by Cyrus-Shepard Links matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results.

The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday

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Posted by randfish Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how