Learn how one startup doubled CPL and saved money

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In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/learn-how-one-startup-doubled-cpl-and-saved-money-310132

What Happens When SEO and CRO Conflict?

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Posted by willcritchlow Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it’s simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the