Posted by SamuelMangialavori If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept
Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/back-to-basics-what-does-long-tail-keyword-really-mean-311910
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/optimizing-content-for-voice-search-and-virtual-assistants-for-a-competitive-edge-311936
Here is a summary of the AMA with Gary Illyes from Google and some of the highlights from his responses to SEO and webmaster related questions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-google-will-shift-resources-to-media-search-and-other-tidbits-from-gary-illyes-ama-on-reddit-311926
Check out these three Google and Bing Ads features and tips on how you can use them right now. The post Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11059862
Want to be a social media manager? The best social media managers will have a combination of these 10 skills. The post The Top 10 Skills Every Successful Social Media Manager Should Have by @jonleeclark appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11059771
Join this webinar and learn how to create a long-term content strategy focused on customer acquisition instead of eyeballs. The post From Pageviews to People: Don’t Just Drive Traffic, Drive Customers [Webinar] by @brentcsutoras appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11059675
More than 20 questions to ask location-intelligence companies. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-choose-a-location-data-provider-311480
Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/3-easy-internal-linking-strategies-for-keywords-with-different-search-volumes-311890
John Mueller discusses how site architecture helps Google understand the meaning of a website and its pages. The post Google’s John Mueller on Best Site Structure by @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11059451