Service workers and SEO: SEO for Developers

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What are service workers, why would you implement them and what’s the potential impact on your site’s rankings? Find out. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/service-workers-and-seo-seo-for-developers-311292

Video comes to Google responsive display ads

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Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/video-comes-to-google-responsive-display-ads-312872

What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

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Posted by willcritchlow If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version