Mistakes made during website migrations can be categorized into four themes. Learn how to avoid them here. The post 4 Reasons Why Website Migrations Fail & How to Overcome Them by @Stevenvvessum appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11205585
Better enunciate, your Google Podcasts visibility may depend on it. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-brings-search-to-podcasts-through-automatic-transcription-314798
Make note, the change takes effect May 1. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/all-google-ads-attribution-reports-will-soon-include-cross-device-conversion-data-314789
Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-seos-should-get-to-know-karen-sparck-jones-originator-of-search-engine-algorithms-314332
All attribution reports in Google Ads will soon include information about cross-device activity and conversions. The post Google Ads Brings Cross-Device Activity Data to All Attribution Reports by @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11200358
Facebook is expanding its Ad Library tool to include information about all active ads from any page. The post Facebook Lets Users Search for All Active Ads That Pages Are Running by @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11200277
This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you’re on track to hit your budget. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-stop-underspending-your-free-ad-grant-budget-with-a-script-314775
Google is expanding hotel search results to include a greater number of vacation rental properties. The post Google Expands Travel Searches to Include Vacation Rental Properties by @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11199942
Google Podcasts is making it possible to search for episodes based on what was discussed in a show. The post Google Makes Podcasts Searchable by Automatically Transcribing Them by @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11199880
Nowadays, it almost doesn’t make sense to invest in content marketing unless you can be the best. Here’s why. The post Don’t Invest in Content Unless You Can Be #1 – Here’s Why by @bsmarketer appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11199666