SearchCap: Google SEO, Bing Ads incentives & PPC

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-seo-bing-ads-incentives-ppc-309961

What makes people click on search ads?

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There’s a reason search ads resonate with users — even when they know they’re ads. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/what-makes-people-click-on-search-ads-309959

Google emphasizes ‘Message this business’ in new local search test

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Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-emphasizes-message-this-business-in-new-local-search-test-309937