Amazon keeps chipping at Google’s search ad dominance

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The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/amazon-keeps-chipping-at-googles-search-ad-dominance-323497

7 Unexpected Tips That Will Make Your Facebook Ads More Effective via @virginianussey

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Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads. The post 7 Unexpected Tips That Will Make Your Facebook Ads More Effective via @virginianussey appeared first on Search Engine Journal. Search Engine Journal https://www.searchenginejournal.com/tips-facebook-ads-more-effective/328531/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal

New SEO Experiments: A/B Split Testing Google’s UGC Attribute

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Posted by Cyrus-Shepard When Craig Bradford of Distilled reached out and asked if we’d like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate “Yes please!” If you’re not familiar with DistilledODN, it’s a sophisticated platform that allows you to do a number of cool things in the SEO space: