Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/combine-location-data-and-external-trends-to-build-diverse-audience-strategies-video-335584
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-promotes-prabhakar-raghavan-to-lead-search-replacing-ben-gomes-335561
Build your own custom Python script to automate the measurement of key speed and performance metrics for your site. The post How to Use Python to Monitor & Measure Website Performance via @rvtheverett appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13602889
Looking for a boost to you or your team’s search skills? Take a look through our best and most helpful assets and see which ones may benefit you! Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/5-things-search-engine-land-can-do-for-your-team-right-now-335510
Google said selling paid links on blogs is against its webmaster guidelines and that Google can take action against those using the service. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/semrush-drops-paid-guest-blogging-service-after-google-policy-scrutiny-335544
Check your Google My Business console to set your “more hours” to reflect COVID-19 precautions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-my-business-offers-more-flexibility-with-business-hours-335549
The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics. The post Diagnose Google Ads’ Performance Changes Faster With Explanations via @SusanEDub appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13602744
What actually is strategy and why are so many agencies getting it wrong? Read on to learn how marketers should think differently about strategy. The post Why You Don’t Need to Be an Expert in Everything to Be an Effective Strategist via @ArianneDonoghue appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13602745
Alex Valencia talks about the art of doing webinars, why simply writing blog posts isn’t always a smart idea for law firms, and more. The post Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia [PODCAST] appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13602701
Successful beta tests in Europe and ecommerce demand during Covid-19 push the offering worldwide. The post Snapchat Rolling Out Dynamic Ads Globally via @SusanEDub appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13602595