Life after Google Shopping: Don’t be a one-trick pony

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No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/life-after-google-shopping-dont-be-a-one-trick-pony-335781

Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which