Managing online reviews properly is vital for any local business hoping to succeed in the eyes of both Google and the consumer. But sometimes, you might need a little help in keeping on top of the constant stream of customer feedback – and ensuring timely responses, too.

When things start getting on top of you, that’s when you’ll want to enlist the help of a trusted reputation management tool. With so many to choose from, how can you be sure which will be the best fit for your business?

To help you along the way in your decision-making process, we’ve decided to provide a comprehensive comparison of the leading reputation management tools, including our own.

Throughout this article, we’ve relied on the data and facts supplied a) by the reputation management tool’s website, and b) by trusted consumer reviews from third-party sites to provide you with as balanced a view as possible.

Keep reading to get a comprehensive overview of each reputation management tool, or skip ahead to see the full comparison table.

Contents

• What is reputation management?
• What is a reputation management tool?
• Top reputation management tools: features and price comparison
• Top ‘reputation management only’ tools compared
  • ReviewTrackers
  • Reputation.com
  • Grade.us
  • GatherUp
• Top tools with reputation management features compared
  • Whitespark
  • Podium
  • Moz Local
  • BirdEye
  • BrightLocal

What is reputation management?

Before you decide what online reputation management tool is right for you, you might need to know what reputation management is.

Generally speaking, online reputation management is the ongoing task to maintain a positive perception of a brand or business. More often than not, though, it just refers to online reviews.

Good reputation management entails generating online reviews, responding to online reviews, and leveraging online reviews.

Local businesses should invest in reputation management for a number of reasons, but primarily because reviews are a local ranking factor, and reviews help customers convert.

If you’d like to read more on the benefits of online reviews, or how to educate clients on them, we’ve got plenty of resources about reputation management to read up on.

What is a reputation management tool?

A reputation management tool is simply something that aides the reputation management process. Online reputation management tools exist to simplify and optimize the process of generating, responding to, and leveraging reviews. Usually, this will involve a combination of features, such as automating review requests, sending review response reminders, or showcasing reviews on your website.

Top reputation management tools: features and price comparison

The table below compares the leading review management tools’ key features.

The post Leading Reputation Management Tools Compared – Updated 2020 appeared first on BrightLocal.

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