For whatever reason, the debate over subdomains vs subdirectories just. won’t. die. However, I’m going to be the guy in the “prove me wrong” meme about this subject until I see some definitive evidence otherwise. I’ve been a part of too many projects where we have seen migrations in both directions and the subdomain -> subdirectory always yields better Organic Search performance.

More often than not, from an SEO perspective, the problem that companies are trying to solve with subdomains is better solved with a reverse proxy.

In this episode of Rank and File, I talk about how a reverse proxy can be a valuable solution to your subdomain problem and why.

Over to you, how have you effectively solved the subdomain vs subdirectory problem?

The post Rank & File: Why a Reverse Proxy is Better than a Subdomain appeared first on iPullRank.

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