Like it or not, there will come a time when someone asks you “what is the traffic opportunity for SEO?” Whether it’s to inform sizing for a product team or to justify an investment to a marketing team, you will be pressed to determine what the traffic and revenue potential for an SEO effort is.
Projections of any kind should be presented with plenty of caveats and disclaimers, but what’s most important is that you have a solid methodology for how to do them.
In this episode of Rank and File, I talk about how to build projections minus the anecdotes. Fire up Google Search Console and Excel and work through this process for your next SEO project.
Your turn. How do you approach projections for SEO?