Posted by MiriamEllis
Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold.
Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list. Holiday shopping can and should be cheery, but sometimes it can be a bit of an overload. The end of the year can put local businesses back in the black, but it can be kind of stressful, too.
And that’s why local business marketers need a list of their own. Your agency can be holiday heroes, both to clients and their customers. An organized approach can ensure that no mom with three kids in tow is inconvenienced by a wrong address on a Facebook listing, and no dad is doomed to wander lonely aisles for hours with no help in sight. Strategic planning can save your clients, too, from total holiday frazzle.
Be of good cheer! Download the Moz Holiday Local SEO Checklist, share it with each of your clients, and plan for reputation, rankings, and revenue to rise as a result of your well-orchestrated campaign:
Holiday marketing success in 3 segments
Part 1: The client
The local business owner provides the basic, raw materials and agrees to being ready with:
- Knowledge of their customers and market
- Sufficient, well-trained staff
- Front door and indoor signage explaining hours and support availability for complaints
- Adequate stock
- Content for marketing
- A joint commitment to ongoing local listing/social engagement during the holiday season
Part 2: The local marketing agency
Your agency knits up the online picture of local businesses and is ready with:
- Accurate, complete, persuasive local business listings
- Unique marketing ideas to set the client apart
- A joint commitment to ongoing local listing/social engagement during the holiday season
- Publication of holiday content, on time and in the right places
- Analytics and post-holiday analysis
Part 3: The customer
The shopper is aided along their merry way by:
- A great online experience
- A great offline experience
- An overall experience that’s exceptional enough to inspire them to leave a review, recommend the business via WoM, and return for more shopping after New Year’s Day.
A lot of time and care goes into crafting happy holiday customers. Ready for a detailed list of the finer points that could take your agency’s reputation to heroic proportions as we put a bow on 2019?
Download the holiday checklist!
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