Product launches: Getting assets ready and knowing your target audience

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The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/product-launches-getting-assets-ready-and-knowing-your-target-audience-320648

5 Common Objections to SEO (& How to Respond) – Whiteboard Friday

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Posted by KameronJenkins How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there’s an argument against our jobs at every turn.