How to Audit Your Internal Links by @ab80

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Are poorly structured internal links hurting your site’s performance. Here’s what to look for when auditing your internal links. The post How to Audit Your Internal Links by @ab80 appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11284956

The time has come to optimize for IRLs rather than URLs

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Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-time-has-come-to-optimize-for-irls-rather-than-urls-315797

A new customer experience, how AI is changing marketing

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Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-new-customer-experience-how-ai-is-changing-marketing-307658

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

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Posted by MiriamEllis “A good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.” – Wolfgang Puck I like this quote. It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the