Ask an SMXpert: Link prospecting and helpful tools to manage outreach

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Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ask-an-smxpert-link-prospecting-and-helpful-tools-to-manage-outreach-309704

Why one marketer thinks smart speakers have their work cut out for them

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Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-one-marketer-thinks-smart-speakers-have-their-work-cut-out-for-them-309707

SEO Year In Review – The 2018 Edition

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Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/seo-year-in-review-the-2018-edition-309762

Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties

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SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domains issues for small business websites. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ask-an-smxpert-tips-for-dealing-with-and-avoiding-google-penalties-309675